Instagram Declared New Feature "Reels", a Short Video Feature Just Like TikTok


According to Vishal Shah, Head of Product at Instagram, Reels marks “the future of entertainment” as we see a secular shift from big organizations to individual creators, across social media

If you happen to be scrolling through an updated version of Instagram later tonight, you might have discovered a new feature on Instagram called “Reels. Launched at 7.30 pm on July 8, Reels is a short-form video feature that comes with its own array of audio and visual effects as well as other new creative tools.

Currently, there are over one billion active accounts, 500 million-plus individuals globally use Stories, over 50 percent of Instagram accounts use Explore each month, and 90% of individuals on Instagram globally follow a business. Plus, at a walkthrough of Reels via Zoom, Ajit Mohan, Vice President and Managing Director at Facebook India, points out that a third of all articles that go up on Instagram are movies.

Instagram's Head of Product Vishal Shah, also present at the Zoom call, clarifies the new feature is “the future of entertainment”, thoughtful of the changing style of Instagram and content making, combining, but we have not really given them an effortless way to produce the short form.”

Instagram New Feature Reels Just Like TikTok
Instagram New Feature Reels Just Like TikTok

How to make a Reel

Choose Reels feature at the bottom side of the Instagram camera. You'll see a variety of creative editing tools on the left side of your display that you can use to make your reel, including:

  • Audio: Search for a song from the Instagram music library and select the best for your reel. You can also use your original audio by simply recording a reel using it.
  • AR Effects: Select one of the numerous effects within our AR Library, made by the two Instagram, and creators all over the world, to record multiple clips with various effects.
  • Timer & Countdown: You can set the timer to record any of your clips with hands-free.
  • Align: Line up objects out of the previous clip before recording your following, which assists for seamless transitions like outfit changes or adding new buddies and friends into your reel.
  • Speed: Pick to speed up or slow down part of the movie or audio you picked, which helps you keep on a beat or create slow-motion videos.

Together with Reels, Instagram users can express themselves while entertaining others, whether by looking out a fun new dance or dispersing the message on something they care about. People can record and edit 15-second multi-clip videos with different creative tools on Reels; share them with their followers on Feed; also, if they own a public account, make their reels available to the wider Instagram community through a new area in Research.

Instagram would like to start this feature up to all its users -- businesses, personal users, influencers etcetera — equally. Some characteristics like IGTV and in-Story swipe up the links are different across users based on your followers, which are points of contention for millions of consumers on the platform.

Vishal clarifies that Instagram has started testing Monetisation on IGTV but they are not searching for such a version with Reels right away. Ajit adds, We have the chance to spark light with an entirely new generation of creators and hopefully be able to build global stars from India."

Filling a space

This may also allude to the massive content migration trendy from TikTok into Instagram, post the Central Government's ban of this Chinese app along with 58 others. Finally, Reels has a TikTok-esque appearance and feel, and also the unveiling of this a characteristic is timely given that the aforementioned ban, even though Vishal states this attribute was in the works for about a year now.

One concern for users may be the security aspects of such a feature, as it had been with TikTok within the last few decades. Vishal clarifies Facebook and Instagram's investment in security integrity continues to be a priority, particularly "all of the work we are doing from an individual moderation perspective but also from a technology standpoint in which billions of dollars have been invested over the years to ensure the systems are state-of-the-art. We think we've assembled the most sophisticated content communication system. For Reels, those systems have to be utilized from day one."

As per the Instagram, sharing to Reels in Explore allows people to reach a larger audience, mainly since more than 50% of accounts on Instagram globally visit Explore each month. Explore can showcase a fun selection of reels made by public accounts on Instagram, which may inspire individuals to create their next Reel.

Since Instagram continues to roll out more attributes -- and we are sure you will find more in the pipeline -- users worry that the stage will fall under the same curse as Facebook. Instagram has to be a part of the ecosystem so that it takes us a couple of product development cycles to make sure. However, Vishal also remarks that Instagram is not bashful about unshipping and eliminating features if the company thinks that is the ideal thing to do.

Instagram concludes that although this is really a test, they're dedicated to obtaining the expertise right and will continue to learn and construct as India shares and creates reels.

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