Top 7 Unique Ideas to Engage Your Audience on Social Media

Social media marketing is all about engagement. More than 3.5 billion people around the world use social media; a lot of these regularly. That's a huge opportunity for your brand to join and grow. This procedure of communication and outreach breaks down a lot of the barriers that stand in the way of traditional outbound marketing, initial you up to a huge audience of possibly interested people, many of whom could go on to become leads and customers if you play your cards right on the correct time.

With so much possible, it pays to invest in plans pushed toward raising participation in your social channels. Chances are, there's a lot more you could be doing on a day to day basis to engage your viewers and give a glimpse into your brand and the folks behind it.

Below, we will cover some unique and effective ways to get the ball rolling.

Unique Ideas to Engage Your Audience on Social Media
Unique Ideas to Engage Your Audience on Social Media

1. Highlight Your Team

Marketing is about forging connections. When you emphasize your team members, you show your followers that you are not just a logo -- you are a true set of people working hard to create your brand and product unique.

Create a series that showcases all your group members so your social audience can find out that they are and what they do to the firm. Produce a kind type survey with interesting questions for your team to reply to. Ask personal questions to your employees. Such types of questions will pull answers that will make your employee's personalities may shine. Then, ask them to supply a photo of themselves so you can post their answers with it. It may also be interesting to have them supply an awkward photo from their childhood for added comedy. Either way, a strategy that highlights your team, like this one, will turn your brand from a faceless entity to one with many people behind it, all of these relatable.

2. Create Hashtags

Hashtags provide structure to a posting strategy and create a way for interested readers to follow in addition to the content that piques their curiosity. In one marketing firm, they place a marketing stat or emphasize from one of their blog articles every Monday with the hashtag #MarketingMonday. Along with fostering engagement among followers, other manufacturers can follow suit and tag you in similar articles with the same hashtag. It makes for a fun and productive way to tap into other audience pools and engage with both followers and peers. Also, you can create your hashtags on social media like Facebook, Twitter, Instagram, and many more. You may also become an influencer on Instagram if you have good skills and knowledge.

3. Share Your Business Culture

Your organization is more than just a product or service; it is a fantastic place to work (hopefully). Social media is a great place to reveal what your company culture is like. Share with your followers’ images and news from staff events, excursions, parties, trips, and lunches. This gives them an idea about what it is like to work at your company and, just like your employee surveys, provides you with an opportunity to showcase the actual, fun, interesting humans supporting your brand. This strategy will almost surely tempt more engagement.

Sharing this type of stuff can also be great for your recruitment strategy. Oftentimes when job seekers are in the process of assessing a business, they will examine the organization's social media channels to see if there is any indicator of what the environment is like. And with many millennials valuing an organization's culture over salary, showcasing your company culture has never been more important.

4. Utilize Instagram Stories

With the various Instagram Ads brands that can run to the nitty-gritty engagement metrics they have right to use to, Instagram keeps getting better and better for brands and online product selling. So why not use the fun features they offer? Like Instagram just recently launched a new feature called “Reels” to share a short video to your followers’ entertainment. Here are some ways to integrate Instagram Stories to your social media engagement plan:

  • Each time you publish a blog post, share a slow show on your stories and then link it to the blog post on your profile so people can check it out.
  • For exceptional releases, use the countdown feature so people can get excited and check back with you once the countdown is over.
  • Use GIFs (Graphics Interchange Formats), stamps, and other image icons like png images to keep stories intriguing and eye-catching.
  • Use hashtags on your stories to receive your stories content in front of folks who hunt or follow these hashtags but do not follow you.
  • Use the survey feature to ask people certain queries.
  • Use the "Ask me a question" feature to start up a dialogue and interacting with your visitor

Create Instagram Stories as an essential part of your Instagram posting tactic as your typical feed, and you will be able to reach more people and also make more of an effect once you've got their attention.

5. Create Pictures or Graphics for Specific Content

Original imagery on your social media posts will make your content, webpage, and brand more persuasive. For the sake of time and ease, many companies rely solely on inventory imagery for graphics on-site posts and social media. This may backfire, however, and won't necessarily be the perfect way to convey what a post is really about.

Rather, research design tools, employ a designer to create customized images to accompany your site posts or make them yourself using platforms like PicMonkey, Canva, Stencil, and more. People tend to focus on images over text, so make creative and vibrant. Give people an idea of what your article is about by making your image intuitive like you may create an infographic for your article.

6. Display Your Client Testimonials

Peer-to-peer recommendations are one of the strongest methods of guiding views down the funnel. Illustrate your followers how much your clients love you by sharing testimonials on social media and create pictures to go along with them to include much more pop into the post. 

Make sure you're asking your customers for testimonials in order may not just integrate them into your social plan but also add them to your site.

7. Share Articles You Find Interesting

Do not just distribute your content on social websites. As a relevant voice in your industry, you also need to be sharing articles that others are putting together that you find intriguing and know your audience will find interesting also. This helps mix up your feed while keeping the quality of the content you're sharing high. And when you discuss another new content out, they may just return the favor, which makes space for new and varied kinds of involvement.

Take social by storm. The tips above will help you increase engagement for better outcomes and are a lot more powerful than posting the same old stuff repeatedly.

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