Tips to Run Powerful Google Adwords Campaign While Festive Season
While the holiday shopping fever might sound exciting to some normal shopper, it is a frustrating and challenging time for any marketer. As a marketer, it's never too early to begin planning advertising campaigns having an eye on the holidays. However, should you end up racing against time hoping to leverage the holiday fever, these sure-fire Google ad words campaign ideas will bring great success in no time.You should also run campaign on social media and engage your audience on social media.
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Google Adwords Campaign |
Keyword research holds the key
Keywords play a significant role in determining the success or
failure of your Google Ad words campaign. Targeting the same keywords every
holiday season is certainly not going to take you places and it will not work
all the time. Although there are certain business-specific core terms that you
will need to utilize, however, using keywords that are in trend (Google
Trends), a figure high on seasonal searches, and those that may scale up the
sales will probably be beneficial.
Understand
your competitor
While understanding your company and your marketing strategy is
essential, it is also recommended that you try and capture the heart of your
competitor's effort as well. As soon as you have bid and pocketed some fine
'click-worthy' keywords for this festive season, it is time you looked at the
keywords and phrases your competition is relying on. There are several free
(and legal!) tools out there that provide you with a list of all of the
keywords your competitor is using, historical advertising information, and ROI
amongst others. Decide on those keywords that are related to your business and
return to work.
Keep
an eye on ad copy
Keywords as such can't grant you success if you don't invest in
getting a great, sales-worthy ad copy ready specifically for your festive
season. Writing a unique advertisement copy is hugely significant and it's
easier said than done. There are a few finer things that are sure to assist
you. Including information on sales and discounts together with seasonal
messaging helps clients understand that your ads are for the present festive
season. Make sure your ads create a sense of urgency in your shoppers. Urge
clients to click by including time-sensitive offers, sales countdowns, free
delivery, coupons, and dime-worthy discounts. Needless to state, prepare a
brand new, unique, and convincing copy instead of dusting out the older one.
Make
your landing pages worth the time
Having a fantastic keyword embedded into a compelling ad copy,
your potential customer doesn't have any option but to click on your
advertisement. It's true, you've done it! However, our profit goes north just
if every click is converted into a sale. If you are an advertising newbie, your
prospective client would have landed on your homepage wondering exactly what to
do next. Your landing page is not the ideal destination for your advertisement.
It may be enlightening, but does nothing to compel your potential buyers into
loyal clients. It is always a good idea to make a dedicated landing page that
manages to satisfy all the claims made in the ad copy. A fantastic landing page
has an eye-catching and appropriate headline that reiterates the promise made
in the ad. Make sure that you include information regarding your products,
provide offer details, and reveal social authenticity.
Sharpen
your ad extensions ability right away
Though most marketers use ad extensions, there continue to be a
few of those who don't take full advantage of its features. Get the best use of
ad extensions by exhibiting useful content that is interactive, shares more
info succinctly, and brings customers in a variety of ways. Be certain you have
site link extensions that have a holiday- special terminology and proper
landing pages. Provide location extensions, call extensions with accurate
telephone numbers with a clickable button, and review extensions that help
convince customers about your services and products.
Shopping
ad campaigns may be all you will need
Shopping advertising campaigns or Product listings -- call it
what you might -- ought to be a core component of your marketing plan for
festive seasons. Shopping ad campaigns are highly effective and most used
during festive seasons once the competition is high. All these are great
according to clients since they provide the perfect information without the
hassles of clicking links. Take advantage of real images of your products,
rather than inventory images, for better conversion.
Finally, Re-marketing will tip the balance
Yes, remarketing could really tip the balance in your favor. Imagine spending all the time and money on launching paid campaigns for one shot at sales. It's not a risk worth taking. Shoppers look at various sites before buying the product simply because they want a much better deal and better product. Remarketing helps you capture all the traffic which you thought you lost on your site by simply putting your ads on different sites.
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